The Rosé ‘PUMA Speedcat’ has finally been restocked at its original price!

Starting from the end of 2023, the fashion trend circle has quietly emerged as a niche stream under the aesthetic fatigue of mainstream thick and heavy pops shoes – the lighter and slimmer ‘thin-soled sneakers’.

During the fashion week at the beginning of this year, PUMA’s classic racing shoe model Speedcat led the trend of thin bottom, and continued to brush the screen under the driving of fashion ICONs, causing the focus of many trend players.

In June, BLACKPINK member Rosé was officially announced as the global brand spokesperson for PUMA, and before that, there was a sneak peek of Rosé shooting a PUMA advertisement.

Just a high paste flashes have been directly hard to control the whole network of fans, on the foot of the Speedcat OG search volume is in a short period of time straight line soared, completely out of the circle.

With Rosé’s support, PUMA retro shoes Speedcat OG heat a little that is ignited, and quickly brought the millennial atmosphere of a strong thin sole racing shoes back to the public’s field of vision, and became a young group of young people pursuing retro racing flavor of the net red explosive models.

So throughout the summer period, Speedcat swept through the fashion trend circle, stars and supermodels around the world on the foot of countless, with its unique fashion atmosphere and comfort has become the first choice of many people, become an indispensable and versatile items in the shoe cabinet.

Fashion bloggers have naturally followed the trend, have harnessed Speedcat out on the street, social media completely fell. Whether it’s the daily wear of long skirts and sports suits, or the Y2K style of leopard print skirts, sock hats and large silhouette pants are easy to pin down, making it the hottest ‘IT Sneakers’ of the moment.

However, the initial Speedcat OG replica return when the amount of goods is simply not enough to grab, once on the shelves on the whole network sold out, and even in the secondary market was once speculated to a high price, a shoe hard to find.

Under a thousand calls, now from August 29th Speedcat finally officially on sale, waiting for a long time the original price of the opportunity to get your hands on. Favorite friends must grasp, slow!

“Speedcat’s past life and present life The Racecore Racing TrenD

Behind the popularity of Speedcat, it is necessary to mention the pure racing gene of PUMA. As the earliest sports brand focusing on racing, the history of PUMA racing shoes can be traced back to 1984, when a pair of PUMA high-top racing shoes was created for German driver Stefan Bellof.

In 1999, PUMA Speedcat was born as a fireproof racing shoe for F1 drivers, with smooth lines, bright colors, and ultra-light materials that were very different from the popular racing shoes at that time, and became a beautiful scenery on the track as soon as it was released.

In 2001, PUMA launched the market version of Speedcat, but also by virtue of the hard power to lead the millennial generation of racing shoes culture, is still one of the best-selling shoes in the history of PUMA.

In addition, in May 2023, PUMA has officially entered into a partnership with Formula 1, becoming an official partner of the F1 race. In today’s Formula 1, every top F1 driver wears their own team’s Speedcat PRO during the race, and considers “Forever Faster” as the core spirit of the brand to lead the track.

Now, in 2024, Formula One returns to China after five years, and the heat is unprecedented. And with the rise of Racecore racing wear, the strong return of Speedcat OG has naturally become the most appropriate and eye-catching fashion items in the paddock.

From the track to the street, Speedcat has become the protagonist of the current sneaker wearing environment under the pursuit of trend players.

“The slackness that dominates the show”
From the track to the street

In PUMA’s “Heroes, See the Difference” show in April this year, racing aesthetics and street styling were perfectly fused, and the appearance of the Speedcat injected the soul of the “Racecore” that has been carried over from the last century to the present day, breaking with the norm and bringing a brand-new visual shock to the fashion world.

A$AP Rocky, one of the most popular ICONs in Europe and the United States, officially announced that he joined PUMA as the creative director of “PUMA x F1” collection. In the first show of his personal brand “AWGE”, Speedcat made a surprise appearance, combining the long-precipitated track aesthetics and the advanced aesthetics of Z-era, demonstrating the exploration of both parties in the field of fashion crossover.

PUMA has been constantly exploring and discovering emerging trends, and this time the PUMASpeedcat has returned to pay tribute to the racing culture while staying true to the original, but also injecting a new design and drawing on current trends. It’s no surprise that the trend of “thin-soled shoes” has finally taken the lead, fueled by many factors.

Modeled after the fireproof racing shoes worn by racers in the 80’s and 90’s, the PUMA Speedcat shoe mimics the streamlined silhouette of a race car and embodies an aerodynamic structure. The simple and smooth look of the shoe blends just right with the Formstrip Logo that runs through it, making it visually detailed and coordinated.

This time Speedcat OG shoes return, the biggest point of view naturally retains the narrow version of the shoe type and thin sole construction. In the past two years, the soles of various brands have become thicker and thicker, but Speedcat has done the opposite, bringing a refreshing visual experience with an almost sole-less effect on the feet.

The upper is still made of suede with delicate texture, and the use of a large area of nearly full parcel, the retro flavor is also more and more intense.

The colorway brings back the original black and red, paying homage to the iconic F1 team’s uniform.

I believe that the one that makes you instantly planted is the big red color, which can instantly lighten up the overall look and stand out in the sneaker-centered OOTD. The other black is a low-key oil, highlighting the personality of the new trend at the same time without overpowering the main, but also love the simple system of dress friends preferred.

Further details include a delicate cougar embroidery on the toe, a classic gold PUMA logo on the tongue and side of the shoe for a highly recognizable look. There is no unnecessary decoration, leaving more room for players to play.

Simple but not boring design makes Speedcat steady in the new sneaker version of the answer, in the current wear style variety, system pluralism, Speedcat’s versatile attributes in countless cases.

Whether it’s the Sporty Chic sporty style with a sense of relaxation, the resurgence of the Racecore track trend, the Blokette retro trend modeling that brings back the millennium with a single click, the Grnge disordered wear that focuses on rebellion, or the simplest and cleanest Clean Fit…… The Speedcat is the perfect fit for players who want to dress up in their own way.

“Speedcat is officially back.”

Thin soles are back!

The PUMA Speedcat has been around since the last century, and the 2024 “Rising Star” is a testament to the brand’s vitality. A dusty archive style, it’s easy to start a new wave of “thin-soled” shoes again, showing that classics never go out of style.

The PUMA Speedcat’s forward-thinking design is not limited by era or style, and is still a classic legend in sports and sneaker culture. With its avant-garde appearance and deep-rooted connotations, the Speedcat is sure to explode in popularity again as the laws of fashion repeat themselves.

The “thin sole wind” has just begun, and we can’t help but look forward to the possibilities of what other trends Speedcat can inspire.

Two pairs of classic colorways of PUMA Speedcat OG are now officially on sale, and during the period of August 30 to September 5, Shake PUMA official flagship store and PUMA Puma Sports flagship store there are more mysterious benefits to give away, at that time Liu Xianhua, Song Yanfei and the brand’s global CEO, Arne Freundt will also be surprised to drop by the live broadcast room!

Here are the details of the sale, if you are interested, don’t miss it!